Deep Dive: Offer-Building Formula

You’re likely already an expert at what you do, but the skill of articulating offers doesn’t come naturally to many.

Still, an offer doesn’t have to be as seamless as a Bob Ross masterpiece coming together…

It just needs to work!

Entrepreneur Alex Hormozi said it best when he revealed his four pillars of a great offer:

• Powerful, desirable vision

• High likelihood of success

• Short time horizon

• Minimal risk

The stronger you make each piece… the better your offer will be, plain and simple.

For example, if you sell business coaching, you could make an offer that focuses on generating a certain income over the next couple of months…

Or if you sell life coaching, it could be a vision of a more exciting, freeing, and balanced lifestyle with greater peace of mind.

No matter what you choose, the outcome must be concrete.

The clearer the vision, the easier the sell, and the better the relationship will be.

And the more your prospects feel like they themselves are capable of transforming their lives (i.e. how easy you can make it for them)…

While removing risk with a guarantee or making it almost impossible for them to fail…

Sprinkling in a little immediate gratification however you can…

You’ve got the makings of an A-class offer!

Now that all sounds nice, but here are some steps to actually do it:

1. Articulate what your prospects want most that you’re able to provide — double down on the most important vision in their minds. Not something that sounds nice… something they truly need that’s worth any amount of money needed to solve.

2. Show them how you can help them achieve their long-term vision, but also present realistic goals they can achieve in a very short time; shoot for the shortest positive feedback loop you can and create clear milestones they can feel great about.

3. Make it as easy as possible for them to achieve the results they want. The less risk involved  and the easier it is to succeed, the better your chances are of converting and keeping a new client!

Now let’s dive in even deeper into the art of crafting irresistible offers that leave your prospects eager to jump on board the transformation train!

First and foremost, to create a compelling offer, you need to articulate what your prospects want most, something that truly resonates with their deepest desires. 

This goes beyond offering something that sounds nice; it’s about addressing their core needs, something they genuinely need and are willing to invest any amount of money to solve. 

It’s about tapping into their pain points and demonstrating how your offering can be the solution they’ve been searching for.

But it doesn’t stop there. 

To truly captivate your prospects, you must show them how you can help them achieve their long-term vision. 

Paint a vivid picture of what their lives could look like with your guidance and expertise. However, don’t forget to balance it with realistic short-term goals. 

By shooting for the shortest positive feedback loop possible, you create a sense of accomplishment and progress. 

Break down the journey into clear milestones that they can celebrate along the way, keeping them engaged and motivated.

Now, let’s address the elephant in the room – risk. 

People are naturally wary of taking risks, especially when it comes to investing in themselves and their personal growth. 

That’s why it’s crucial to minimize the perceived risk associated with your offer. 

Consider offering a guarantee that instills confidence and trust in your prospects.

Show them that you believe in the transformative power of your coaching, and they have nothing to lose by embarking on this journey with you.

Additionally, make it as easy as possible for them to achieve the results they desire. Streamline the process, provide the necessary resources and support, and remove any barriers that could hinder their success. 

The more frictionless their experience is, the more likely they are to succeed and become long-term clients. Remember, your goal is not just to convert them but to retain them and create lasting relationships.

Now, let’s sprinkle in a little immediate gratification. Find ways to provide quick wins and tangible benefits early on in their coaching journey. 

This could be in the form of small victories, insights, or tools that they can implement right away to see positive changes in their lives. 

Immediate gratification keeps them motivated and reinforces their belief in your coaching and its transformative impact.

As you weave these elements together, you’ll have the makings of an A-class offer that is impossible for your prospects to resist. 

Remember to continually refine and optimize your offer based on feedback and results. The art of crafting irresistible offers is a dynamic process that requires constant adaptation and improvement.

So, my fellow coach, go forth and apply these principles to create offers that will leave your prospects eagerly saying, “Where do I sign up?” 

Your expertise, combined with the power of persuasive offers, will take your coaching business to new heights. Get ready to transform lives, make a lasting impact, and thrive in the ever-evolving world of coaching.

Now, armed with the knowledge and strategies to create irresistible offers, it’s time to unleash your full potential.

Embrace the art of articulation, and watch as your coaching business thrives like never before.

Keep innovating, keep refining, and keep delighting your prospects with offers they simply can’t resist. The world is waiting for your coaching brilliance, so go out there and make magic happen!

To your success.