7 Reasons You’ll Never Go Full Time As A Coach
ISSUE #13
As a coach, you have a gift—a gift that can change lives, uplift spirits, and transform the world.
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As a coach, you have a gift—a gift that can change lives, uplift spirits, and transform the world.
But it’s disheartening to see so many talented coaches stuck at the starting line, hesitant to take that leap of faith and bring their coaching dreams to life.
Coaching is no walk in the park, that’s for sure.
If you are a coach then you’ve experienced the highs and lows, the moments of triumph and the moments of doubt.
The truth is, the coaching landscape can be a battlefield, with hurdles that test your resilience and dedication at every turn.
One of the greatest challenges we face is the enormity of our mission—to inspire, empower, and elevate others.
We carry the weight of their dreams on our shoulders, guiding them through life’s twists and turns, helping them navigate the storms and find their true north. It’s a tremendous responsibility that can be overwhelming at times.
In the midst of it all, we’re also human—fallible and vulnerable. We grapple with our own insecurities, wondering if we’re doing enough, being enough, and achieving enough.
So, coaches of the next era, let’s address the elephants in the room—the 7 reasons you might be holding yourself back from going full-time as a coach that you may not be aware about.
Our Deep Dive guest, Jason Moss, is going to reveal what you can do to break free from these shackles..
Jason Moss (@jasonmosscoaching) is a multi-six-figure business coach from Denver, Colorado. He’s helped thousands of coaches launch and grow their businesses and attract high-paying clients. His 4-step LAUNCH method offers a simple roadmap you can follow to replace your 9 – 5 income, go full time, and get paid to wake up every day and transform lives.
7 Reasons You’ll Never Go Full Time As A Coach
The Deep Dive by Jason Moss
I wrote you this email with love.
Because I believe that as a coach, you have life-changing work you’re here to do.
And it drives me NUTS to see so much potential, so many who could change the lives of countless others…
Who choose to stay stuck at the starting line and never get their coaching business off the ground.
If you’re one of those coaches, I want to rattle you up.
Because you deserve more, and the people you’re here to serve do too.
So in the spirit of love, here are 7 reasons you might never go full-time as a coach…
And what to do about it, so this doesn’t happen to you.
Reason #1 – You’re Waiting For Permission
Nobody told me I was ready to build a multi-six-figure coaching business.
To start serving thousands of coaches around the world…
I decided I wanted it and made it happen.
You can do this too…
Nobody’s going to give you permission to get started.
You’re ready when you decide to be.
It’s as simple as that.
Reason #2 – You’re Overthinking It
The most successful coaches I work with are just as confused as you.
They’re not sure they’ve got their niche right, if their offer will sell, if their message will land…
But in the midst of that discomfort, they show up and put themselves out there before they’re sure they’ve got it all figured out.
This is how you create momentum and clarity as a coach…
By taking messy action before you feel ready and adjusting your course along the way.
If you’re caught in your head, overthinking every move, trying to make it all perfect before you launch, you’ll never get off the starting block.
Reason #3 – You’re Trying To Do It On Your Own
There’s a reason I’ve invested $60k into hiring business coaches myself over the past two years.
Starting and growing a business isn’t easy. You can try to do it yourself, but it will take you 10x as long, and you’ll make 10x as many mistakes.
I see new coaches every day wasting time doing things like building a website, ordering business cards, opening an LLC, setting up paid ads way too soon, launching online courses…
Drives me nuts, because without the right roadmap, these coaches are setting themselves up for years of failure and frustration.
It doesn’t have to be this way. But it does take the humility, courage and commitment to ask for help, and to not try and do everything yourself.
Reason #4 – You’re Waiting To Feel Qualified
Coaching is the most natural thing in the world. It’s helping, serving, supporting and guiding others. You can probably think of a million times you’ve done this successfully for friends, family, colleagues…
But because you grew up in a culture that says you need letters after your name or a diploma to prove you’re “worthy…”
You may not believe you’re qualified enough to do this professionally, right now, just as you are.
For the majority of coaches I speak to, this isn’t true.
If you wait to feel qualified, you’ll probably never start. Or you’ll chase certification after certification, waiting for the world to tell you you’re ready.
Many of the most successful coaches I’ve worked with didn’t feel qualified when they first started either. Instead, they took action AS IF they were qualified, and in the beginning, knew that they would absolutely feel like an imposter. But as they started showing up, they started feeling more and more confident and more and more like they were in the right lane.
Reason #5 – You’re Locked In Golden Handcuffs
Maybe your 9 – 5 isn’t THAT bad. Maybe you’re holding out for your next bonus. Maybe you’re about to retire and your pension is coming up and you don’t want to leave your job early.
There are all sorts of things the corporate world uses to keep you locked in, continuing to give up the best hours of your waking life to a job you know is beneath your potential.
Will you let someone else’s carrot-on-a-stick incentives determine what you do with your one and only life? With the limited time you have left on this planet?
It’s up to you.
Reason #6 – You Don’t Believe You Can Do It
If you truly believed you could launch a successful coaching business, replace your full-time income, get paid to wake up every day and do what you love…
What would be stopping you?
Chances are, you’ve got a limiting belief that says you’re not capable of making it happen.
And it makes sense that you’d feel this way, because you’ve probably never started a business before and don’t have evidence of being able to do it successfully. And you’re not surrounded by others who are showing you it can be done.
About two years ago, Andrea left her corporate job in finance with no formal background in entrepreneurship and launched her coaching business from the ground up. She just hit her first 12k month as a full-time career coach.
Karuna was a full-time massage therapist / bodyworker when I met her. She had no formal marketing experience. She just hit her first 15k month as a full-time health coach.
Kimberly launched her coaching business on weeknights and weekends while working a full-time job as a social worker in a hospital. She was terrified to show up on social media when she first got started, had no entrepreneurial background, and learned how to run a successful business from zero. She made $60k in a little over her first year as a coach.
What was the common denominator that created success for all of these coaches?
It’s simple…
They believed they could do it.
Even before the evidence had appeared.
Reason #7 – You’re Waiting For The Right Time
Maybe next year. Maybe when the kids go back to school. Maybe when I have more free time. Maybe after I finish that big project at work. Maybe, maybe, maybe…
A life of maybes is a life wasted.
It’s a life of punting the things you want most down the line…hoping and wishing for some vague undefined future that will probably never come.
Waiting for the perfect moment is a convenient tool that your ego uses to keep you “safe” and locked in the status quo, even when you know the status quo is no longer serving you.
The most successful coaches I work with aren’t waiting.
They recognize there’s no better time than now.
And they choose…
In this moment…
To take a leap.
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If you’re ready to stop waiting, to get off the fence, to get on track to launching a profitable coaching business…
To experience the freedom, fulfillment and impact that comes from stepping fully into coaching full time…
To replace your income and get on track to make 6k, 8k, 10k+ in your coaching business…
Download our free Client Attraction Guide now.
Inside, you’ll discover the LAUNCH method, a simple, 4-step process I’ve used to help thousands of coaches launch and grow their businesses…
So you can start attracting high-paying coaching clients and get paid to do work you absolutely love.
Download it for free here 
The pulse
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All Aboard The Coaching Train
Embrace the journey…
As we learned, amidst our struggles lies the beauty and humility of coaching—the reason why it’s one of the most humbling jobs in the world.
As you embrace the humbling moments, I want you to hold on to an essential ingredient for your success: courage.
Courage is the fire that ignites your dreams into reality. It’s the audacity to take that leap, to break free from the shackles of doubt, and to forge your own path fearlessly.
And when the going gets tough (which it inevitably will), I encourage you to bring in more joy and lightness into your life.
Remember that even when the universe throws a quirky curveball your way, you’re still here and you’re still growing.
There will be highs and lows, moments of triumph and moments of doubt. But as long as you stay true to yourself and your mission, you’ll carve a path that’s uniquely yours—one that will leave a legacy that echoes through the ages.
Embrace the journey, savor the challenges, and never forget that you are a force to be reckoned with.
Until next time,
The Next Era Coach Team
Reflection
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Written By:
Zachary J. Radford
Editor & Copy Chief Of FunnelMemo.com