6 Tips To Uplevel Your Writing For More Sales

The Deep Dive by Tony Wang

In today’s super competitive world, everyone is trying to grab attention. 

As a coach who wants to stand out in the “sea of sameness”, good writing is a secret weapon many people forget about. 

Here’s why: Getting better at writing isn’t just a “nice to have”, it’s a must-have. 

Writing is a core vehicle to convey your ideas and message. 

And even if video content is your bread and butter, there’s always a percentage of your audience who prefer to read instead of watch a video (I happen to be one of those boomers people). 

These 5 easy-to-implement tips will help you uplevel your writing, making it more engaging, clear, and persuasive. 

When you apply them, you’ll be able to create emails, articles, or social media posts that not only capture people’s interests but connect with them on an emotional level, building trust and making you make more sales. 

And even if you think you’re not a good writer, or you bombed English class, these tips can help you turn that around in no time. 

Tip #1 – Emotional 

If you want to connect with your readers, write to their hearts, not just their minds. The key to doing this? Talk about your feelings and their feelings. 

Don’t be afraid to stir up their emotional hot buttons – guilt, flattery, anger, pride, greed, fear, pride, and insecurity. 

Think about what’s the dominant emotional state your reader is in, and connect with that. 

Tip #2 – Casual  Here’s one of the best copywriting tips I’ve ever gotten: Write like you’re talking to a good friend. 

This means using slang, idioms, and common phrases that show you’re a real human being- not just a business. Many people get in their heads when they have to write some sort of sales promotion. 

They think they need to be slick like Jordan Belfort, the Wolf of Wall Street. Instead, imagine you’re writing a letter to your mom, a dear friend, or someone you care about deeply. 

Imagine they’re struggling with a problem that you know you help them solve. 

Channel your inner friend instead of a salesperson.

Tip #3 – Simple

Here’s a surprising fact: According to the Literacy Project, the average American reads at a 7th – 8th-grade level. 

What this means is, if your writing reads like a college essay or technical report, you’re going to lose a lot of people. Instead of having long, complex sentences, use shorter, choppier ones. 

Cut out redundant words. Replace big words with common ones. 

A great tool you can use is the Hemmingway App, which reveals exactly where your sentences are confusing and hard to read. I recommend using this tool to quickly edit your writing before publishing it. 

Tip #4 – Transitions 

This is probably not a surprise, but people’s attention spans are getting shorter due to device usage. 

This means you’ll want to “rehook” people within your writing. 

One of the easiest ways to do this is with transitions between paragraphs. 

Starting new paragraphswith words like “and”, “but”, “here’s” and “how”. These words have a psychological effect that keeps people reading. 

Tip #5 – Style

Don’t be afraid to add some personality to your writing. This makes you more memorable and creates a stronger connection. 

This means telling jokes, opinions, and stories from your day. 

People love to be entertained, and if you can do that while also teaching and inspiring them, you’ll become a trusted authority in their eyes fast. 

Tip #6 – You 

Everyone’s favorite word is their own name. So if you want to have people pay attention, use plenty of “you” and “your” instead of “me” and “our”. 

When writing to brand new audiences who don’t know you as well, talk less about yourself and more about them and their hopes, dreams, needs,  and wants.

Once they have invested a little more (ie. joined your newsletter), you can start talking about yourself, sharing stories, opinions, and so on. 

So, there you have it—writing better can truly change the game for your coaching business. 

Don’t forget, even the best athletes in the world still need a coach, and your future clients are out there waiting to hear what you have to say. 

With the tips you’ve learned in this article, you’ve got what it takes to write in a way that speaks to people clearly and helps you grow your business. It’s not as hard as it seems; you just need to start. 

If you’d like to learn more tips on how to improve your writing for more sales, I invite you to join my private newsletter where I write about marketing, copywriting and personal growth. It’s for you if you’d like to grow your online business to 6-7 figures without grinding yourself into dust.

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