It’s much better to have consistency with and, more importantly, control over your incoming lead flow.

That’s where having a proper funnel comes in:

That means a system that works 24/7 on your behalf to offer value to prospects and gives them opportunities to “raise their hand” to have a deeper conversation with you on how you can support them.

It needs to help them understand why YOU are the right person to help them.

That is best done in a couple ways:

(1) Be able to speak to and describe the pain or problem they are experiencing (and the long term implications of NOT doing anything about it) better than they understood it themselves

(2) Be able to paint a vivid, feelings based picture of their potential reality after having solved their problem or having achieved their goal

(3) Give them some actionable ways to take the first step(s) towards getting what they want

(4) Share examples, proof, demonstrations, or testimonials of how you’ve helped people to get the desired outcomes your ideal clients want

The way most coaches build their funnels makes us sad.

Their hearts are in the right place….but they end up frustrating both themselves and their best potential clients.

Most coaches build a funnel that is centered around some free ebook or a ‘Discovery Call’.

These things are great for people who are “information seekers” or “tire kickers” who may one day be ready to become clients.

But it misses the boat entirely on people who are ready to act now. 

These are the people you want.

People who are motivated already to do the work….instead of needing to be “convinced” by some slick marketing content.

They aren’t asking themselves “How can I solve this problem?”….

….they are asking “Who can help solve this problem for or with me?”

Position your funnel and your offer in a way that makes a clear, direct, and compelling promise.

But this is important….

You are NOT promising them information that will teach them how to do it themselves….

….you are promising them transformation facilitated by you (or your team).

The first taste of transformation can be free but it has to be clear what they are getting.

A “Discovery Call” is vague.

Your ideal prospect already knows what the problem is….there is nothing to discover.

They want to tangibly move towards solving some known problem.

Maybe your call promises to build them an action plan….

….where you can highlight all the ways people delay or fail on the plan without proper guidance and coaching.

Or maybe your call promises them the first mindset shift they need in order to see the possibilities they are currently blind to.

Whatever it is, there needs to be alignment between what they want and what you want.

If you’ve been attracting information seekers or people who aren’t clear on what they want, you’ve got to look at what you are sharing and offering.

Making this shift can be scary because there are less people out there who are ready to act….

….but it means your time will only be spent with motivated people who want your support now.

Once you’ve filled your client roster with people who are ready to act now….then you can focus on building a second funnel for the information seekers of the world who you can nurture over time into great clients.

Until then, you are exhausting yourself by talking to people who aren’t ready to take action while unintentionally ignoring those who are.

Build a simple funnel that makes a clear and direct promise or offer and watch how the quality of the conversations you have transforms.