Why You’re Not Making 6-Figures… yet.   

The Deep Dive by Christina Jandali

The allure of blowing past 6 figures is a hot topic for online coaches and entrepreneurs. 

After all, it’s the very first milestone marker that people use to say “I’ve made it.”

“I can do this full time”

“This is what I’m meant to be doing.”

The funny thing is: in traditional business, most people aren’t expecting to make a profit for 3-5 years.

And yet online, there is this expectation that you should be profitable right away. 

That you should be able to self-fund everything in the business, from your business. 

But that’s not the case for everyone.

And after building my business from ground zero at a corporate job to past 7 figures in 5 years, and helping hundreds of clients start, grow, scale their own sold out coaching brands, here’s what I’ve found…

There are 3 key reasons keeping struggling coaches stuck and not blowing past the 6-figure threshold:

#1 – Sold Out Coaches Play to Win, while Struggling Coaches Play Not to Lose

Struggling coaches live in the space of self-sabotage.

They are motivated by reducing pain, increasing comfort and avoiding effort. They can’t seem to quieten down the looming dread at the back of their heads that whispers: 

What if I fail? 

What if no one buys?

What if it doesn’t work?

And they complain about how hard it is to make money online.

You’ll never reach your capacity here, because you’re playing not to lose.

You’ll always be looking at reducing your effort in the world and protecting yourself from failing and rejection. What ends up happening is that you overly focus on all the things you don’t want to have happen in your life.

And where your focus goes, money and energy follows. 

The fact remains that entrepreneurship is all about being okay with uncertainty.

You’ve got to be okay with the unknown, allowing yourself to let go of control, and not equating your value based on your results (or lack of results.)

You are worthy, as is every human being without having to prove yourself or doing anything. Just by simply being a living, breathing human being.

Ask yourself this question: 

Where am I playing safe and playing not to lose? And what would it look like if I played full out to win?

Because when you play to win, you get resourceful, creative, and you stay committed until you get what you want.

And if you show up that way with your business, the decisions that you make are going to move you forward.

But you’ve got to be willing to stumble and be messy along the way. That’s how you play to win!

As Wayne Gretzky said, “You miss 100% of the shots that you don’t take!”

#2 – Sold Out Coaches are Creators, while Struggling Coaches are Consumers

I remember in the earlier stages of my business, I thought I was just going to be a sponge to soak up ALL the free information available. 

But before long, I was looking at a library chock-full of thousands of dollars of programs with only the first module completed.

(And if we’re being very honest, some programs where I’ve logged in once, and never again.)

Secretly feeling guilty for spending more money and shame for not following through.

It’s easy to get distracted especially when information is cheap. 

It’s no wonder that according to CoachingFoundation, over 71% of coaches report feeling lost and overwhelmed because you’re told to do 100 different things and you don’t know what will actually work!

Everyone’s got a different opinion on what you should do, where you should focus, and what’s going to work for you that you end up spinning. 

And when you end up spinning, you’re not gaining any traction in your business.

Sold Out Coaches speed past their peers into profit predictability because of these 3 reasons:

1. They’re accountable to their vision and will not stop testing new things until they get there. 

2. They invest in coaching and mentorship to shorten their learning curve.

3. They take action.

Implementing these 3 things will give you certainty, clarity, confidence and an overflow of clients.

#3 – Sold Out Coaches Are 100% Responsible, while Struggling Coaches Look for Excuses

When you are 100% responsible, you own everything that is happening in your life. You recognize that whatever happens is a product of your creation.

That means no blaming others for your lack of results.

No waiting around for an opportunity or an introduction to magically whisk you to 6 figures.

No expecting someone to be your meal ticket or save you from the rut.

It’s about you taking the driver’s seat and trusting yourself to lead you to where you want to go.

Because you will only see the level of success that you are ready for.

Instead of saying “I don’t know how!” ask the question “What do I know?

BONUS: Sold Out Coaches Know How to Land Their Communication with Their Audience

It’s pivotal to gauge where your audience is at and land your communication with them.. 

If your audience doesn’t feel seen or heard, they’ll tune out and listen to someone else. It’s as simple as that.

To understand their levels of awareness and urgency, here’s a simple graphic: