How To Sell Without Selling

Today’s Deep Dive By Deliver Your Genius

Ever felt like you’re the only one talking inside your Facebook Group or on socials?

You’re sitting in front of the computer, tirelessly creating social media posts only to get a couple of likes and no comments.

And quite honestly, that has you start doubting yourself, and the thoughts creep into your mind:

Maybe there’s another training, certification, or degree I need first… or

Other people have a powerful story than me… or

I’m not as _______ as she is! 

Yes, it takes expertise, skills, and talents to be a top coach. 

But to be perceived as a top community leader, it can be quite simple.

Build a community for others and you will automatically be seen as an authority by virtue of bringing people together for a common cause. 

Think of it: I am the creator of the XYZ community. 

Suddenly, you’re perceived as an expert.

Now it doesn’t end there, does it? 

It’s what you do in your group that will determine whether you maintain your expert status, or have it fizzle out. 

Before we get into what to do inside your group, let’s start with what NOT to do.

There are 3 mistakes to avoid if you want to sell without selling in your group:

#1 – Training Your Members To Be Freebie Seekers V.S. Buyers

You’re a giver, by nature. You want to help people. You pour your heart & soul out into your Facebook Group. You give, you give, you give.

But if your content isn’t creating new coaching clients, month after month, you might have been bucketed into the deadly “friend zone.”

That means unknowingly you created a group of people who rarely choose to buy from you, over everyone else.

You don’t get why people aren’t just buying from you.

But you’re rarely asking for anything in return.

Not a sale, not a call to action, not even to click a link.

When you’re not asking them to take an action step, you’re training your audience to be lazy.

Because everything they’d get from your community would just come to them without having to do anything like an IV drip.

Instead, try this: Always have a call to action. Get them to click on this, drop a comment there, invite them to your email list, and take any form of action!

If you can’t get your people to move forward for something free, you’re never gonna be able to sell them on your paid offers. 

The degree to which they move forward, is to the degree to which you’ve established a connection.

#2 – Pumping Out Loads Of How-To Content.

You love the recognition that comes from showing off all the value you have to give. I mean, you know your stuff.

But when you’re pumping out how-to content, you’re potentially leaving your people more overwhelmed than ever.

…And in turn, you’re not evoking the desire to want to work with you.

Think about the last time you searched on YouTube on how to fix a leaky faucet… or how to cook a certain recipe… or how to jumpstart a car. (You fill the blank in.)

Can you even remember whose video you watched? 

No! Of course not.

How-to content is speaking AT your people, but connection is merely created when you’re speaking WITH your people.

How-to content does not lead people to make a buying decision. 

All you’re doing is spending way too much time on the constant content treadmill instead of really getting to know your audience.

#3 – Inconsistent Content.

Is engagement merely measured by likes and comments? 

What you may not realize is that there are a lot of people inside your group who are lurking behind the scenes, ‘almost’ ready to buy.

They’re consuming everything you’re putting out, and secretly feeling connected with you… even without actively liking, commenting or being visibly present. 

But if you’re stopping and starting your content, you break trust with your members. 

If you said you’re gonna be there, and don’t actually show up, chances are – they’re not gonna want to do business with you.

Keep in mind: It’s not about posting multiple times a day and spending your entire day inside your Facebook Group.

Make a decision to create a schedule and commit to it. Be consistent with it.

It’s not dependent on whether or not you think people are engaging because the true measure of engagement is your active members inside your Facebook Group. 

Active members are measured by not only those who like, comment, and post, but more importantly those who click to ‘read more’, and click to ‘watch’ your video. 

And, it’s those active lurkers who often become buyers!

Wanna dive deeper on how to engage your Facebook Group, deepen the connection with your members, AND start selling without actually selling?Join Me In The Upcoming Engage Your Group Training Series