Have you ever felt the desire to burn your business down?

Cancel the offer you became known for?

Completely change your niche?

And even though something within you tells you it’s the right thing to do…

You have a hard time letting go.

After all, what you’re doing right now is working. Why fix something that’s not broken?

If you can relate, keep reading.

A few years ago, I had built a successful marketing consultancy business – completely from scratch.

I had gone from having zero clients, zero leads and absolutely no personal brand…

To becoming the go-to person in my industry.

I had built a (relevant) following on LinkedIn. I was often featured in podcasts and interviewed as an “expert” in various articles. I consistently attracted leads to me.

I never had to chase a single client, or spend money on ads.

I was even able to do all this while working remotely from Italy (the country I have called home for the past couple of years).

In other words…

Two years into my business, I had achieved everything I had worked so hard for.

Until one day, when I realized: This is not what I want anymore.

Using my gifts to help big brands sell more products was slowly killing my soul, especially since it didn’t align with my values.

And even though I was able to work online and live abroad, I was spending the majority of my time in front of a laptop.

I knew exactly how I could scale my business to massive success – I had the personal brand, the leads and the network.

I just didn’t want to do it.

It didn’t feel aligned.

So I quit.

Instead…I decided to go all-in on my “side hustle”: helping coaches and consultants sell more via their personal brands.

When I announced it to people around me, they called me crazy.

“Are you really going to leave everything you built? To build something new from scratch?”

While it may have looked crazy on paper…

It made sense in my soul.

So I left my old niche behind, and created my first scalable high-ticket offer.

One year later I had doubled my revenue and worked fewer hours than I ever had.

Once again, I had become the go-to person in my industry – but this time within a completely different niche.

Most importantly, I felt harmony. I felt aligned again.

With this story, I want to encourage you to listen to your intuition.

If it’s telling you to change something in your business…have the courage to do it.

Even if that thing you’re doing right now is working really well…If you don’t love it anymore, it’s going to stop working at some point.

But if you follow your heart…there’s no way success isn’t waiting for you on the other side.

Trust yourself. That inner voice knows something the people around you don’t.

P.S. Feel free to connect with me on Instagram @brandingjoella and LinkedIn (Joella Skoogh) Would love to hear from you!