When you are the go-to coach in your niche…

When you are considered “the one and only” for your ideal clients…

That’s when you start attracting tons of high-paying clients to you.

And making multiple six figures starts feeling easy.

Becoming the go-to coach has nothing to do with how much money you pump into ads and everything to do with your content and personal brand.

Personally, I became the go-to person in two different niches.

First as a consultant for big brands, helping them build brand and sell more through organic marketing.

Then as a business mentor for coaches and consultants, helping them sign more high-paying clients through their personal brand.

And I’ve always spent very little money on ads.

But I’ve spent a lot of effort and strategy into my personal brand.

If you want to become the go-to coach in your niche, you need to stop posting like an influencer and start posting like an authority.

That means you need to stop looking at vanity metrics, such as number of followers, likes, comments or views…

And focus more on the number of leads and clients you generate from your social media and personal brand.

Every single one of my clients come from my personal brand, and the majority of them found me completely organically.

Many of my clients have only a few thousand followers, if even that…But they are still doing $20k or $30k months.

That’s possible because they focused on actually attracting the right people as followers and turning them into high-paying clients.

I developed a framework for this called the A.I.A Accelerate Framework.

A is for Attract = This is the phase where you create content that focuses on building your personal brand and attracting the right people to you. In this phase, nobody cares about YOU yet – they care about themselves, which is why you need to focus on creating content around your ideal client’s symptoms and desires.

I is for Ignite = The next step is turning those followers into hot leads. You do that by showing more of who you are – both as a person and as an authority. This builds trust and a relationship with your audience.

A is for Activate = Now it’s time to activate those hot leads into buying from you. Here, you need to help your ideal client feel like they are ready to buy. They also need to feel like their dreams and desires are within reach – if they choose to invest in your offer.

If you want to learn exactly the type of content to create in each phase of this framework, click here to access the recording of a Masterclass on this topic. 

This framework is exactly what helped some of my clients make record sales in June. Enjoy!