When potential clients say “It’s too expensive”
ISSUE #69
“People are interested in my coaching – but many of my sales meetings end with the person telling me they just don’t have the money right now.”
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“People are interested in my coaching – but many of my sales meetings end with the person telling me they just don’t have the money right now.”
Can you relate to this?
Of course you can.
“I don’t have the money right now.”
“I can’t afford this.”
“This is too expensive for me.”
This is probably the most COMMON objection in a sales meeting.
And maybe you’ve thought to yourself:
“Maybe I am too expensive?”
OR…
“Maybe I just need to change my target audience to someone who actually has money.”
But listen – you don’t need to change anything.
You are NOT too expensive.
You do NOT need to change your target audience.
The reason why people say they can’t afford you isn’t because they can’t afford you.
If you want to understand the REAL reason behind the common money objection, keep scrolling to the Deep Dive.
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FREE GUIDE: Double Your Revenue with High-Ticket Offers
The easiest way to double your revenue as a coach – without needing more leads or followers – is by selling high-ticket offers.
Many coaches want to start scaling with high-ticket offers, but don’t know how to create and market a high-ticket offer that actually sells.
In this guide, you will learn the 6 principles behind successfully selling a high-ticket offer that attracts high-paying clients.
THE DEEP DIVE
Even though your leads say “Sorry, I can’t afford your coaching right now” – that’s not actually true.
Sure, they might believe that’s the reason why they’re choosing not to invest in you.
But on a subconscious level, it’s because your offer doesn’t seem that important for them to invest in.
Because the truth is – most people find money for things that feel important.
That’s why they take out loans to renovate their bathrooms…Because a nice bathroom feels “important” (funnily enough).
So if your lead says no…your offer doesn’t feel important. It doesn’t feel like a “must-have”.
When you know how turn your offer into a MUST-HAVE…
You will:
✅ Attract WARMER leads to your offer, so people are more ready to invest
✅ Turn more sales conversations into actual sales
✅ Be able to increase your price because the perceived value is higher
Yup, instead of lowering your price – you could actually increase your price.
If you want more of your leads to say “YES!”…
You need to make sure the transformation you’re selling feels important.
You need to make your ideal client feel that they have a big problem, and they need to urgently solve that problem. Not in 6 months, not in 12 months…It needs to be solved now.
You also need to paint the vision for how the future could look like when that problem has been solved…
How amazing life will be when they can sleep in every morning because they quit their job and started their own business.
Or how confident they’ll feel in their outfits when they’ve lost all that weight.
Or how content and supported they’ll feel when they’ve finally been able to enter into a committed and safe relationship with a life partner.
You need to help your ideal client believe that a better future is accessible to them – and it will be easier to reach after they’ve invested into your offer.
If you want to successfully sell higher-priced offers that make more people say YES…Click here to download my FREE guide on how to double your revenue by creating and selling premium, high-ticket offers.
Soon, you’ll see fewer people say no and more people say “I really want to invest in this! How do I pay?”
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Joella Skoogh is the co-owner of Next Era Coach, and a business mentor for coaches, helping them build their personal brands & authority on social media so they can attract higher-paying clients.
Joella built her own personal brand from zero to becoming the go-to person in her industry in Sweden.
Now she serves clients all over the world through Masterclasses, programs and 1:1 mentoring.
Follow her on Instagram or subscribe to her newsletter.
THANKS FOR READING
Reflection
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