How to price your offers correctly
ISSUE #74
Ever wondered what the “right” pricing is for your offers, and makes someone someone charge $20k for an offer and another person charge $5k for a similar offer?
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Ever wondered what the “right” pricing is for your offers, and makes someone someone charge $20k for an offer and another person charge $5k for a similar offer?
It’s not all about money mindset and “knowing your worth.”
Sure – that can be part of it, but the truth is: you need to understand strategic and value-based pricing.
Your pricing plays a key role in attracting the right people at the right moment – and shaping your client base.
In other words – different price levels will attract different types of clients.
You also need to set your prices based on the value of your offer, not based on the length of the offer, or how many 1:1 sessions or group sessions are included. It doesn’t matter.
Your offer’s value is based on the value of the transformation the client experiences.
If you want to learn how to attract the right clients with strategic and value-based pricing, keep scrolling to the Deep Dive.
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THE DEEP DIVE
Why value-based pricing matters:
When you set your prices, think about the transformation your client will experience.
What is that transformation worth to them?
Is your offer solving a painful problem?
Does it make a huge impact on their business or life?
People are willing to pay for results—if you’re able to communicate the value of those results.
It’s not just saying “This is what I charge” but showing “This is what your investment will give you in return.”
For example…if you’re a relationship coach helping your clients save their marriages. What is that worth to the client? I’d imagine that transformation is worth way more than $100 an hour.
Affordable pricing doesn’t mean ‘cheap:’
If you offer something at a lower price, that can be a strategic move, too.
“Affordable” pricing is a great way to introduce people to your world. It gives potential clients a taste of what you can do before moving them to higher-priced offers. Once they experience your value firsthand, upselling becomes natural.
For example, maybe you have a scalable group program in which you want to serve as many people as possible before you upsell to your high-level Mastermind group.
But don’t undervalue your affordable offer and believe the lower price will make the offer sell itself – people won’t automatically buy just because the price is more approachable.
Know your audience and match your pricing:
Different pricing attracts different clients.
High-ticket offers tend to appeal to high-level clients looking for significant, high-level transformations. Meanwhile, mid-ticket offers can attract a broader audience.
Both are valuable, but it’s important to be strategic about what you offer and at what price point.
Ask yourself:
What does your ideal client need, and how much is that transformation worth to them?
What pricing will make sense to them based on the value you’re providing?
What pricing will make sense based on how many clients you want to serve in that offer?
Remember – people pay for a transformation, not just for services.
Whether you’re pricing your offers on a lower or a higher level – align your price with the value you deliver and the type of clients you want to attract.
Sell the transformation, and the right clients will buy your offer.
If you want to learn how to double your revenue with high-ticket offers, click here to download my free guide.
THIS NEWSLETTER IS COMING TO YOU FROM
Joella Skoogh is the co-owner of Next Era Coach, and a business mentor for coaches, helping them build their personal brands & authority on social media so they can attract higher-paying clients.
Joella built her own personal brand from zero to becoming the go-to person in her industry in Sweden.
Now she serves clients all over the world through Masterclasses, programs and 1:1 mentoring.
Follow her on Instagram or on LinkedIn
THANKS FOR READING
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